Content ROI Calculator

Connect your content output to actual business metrics in the language of the boardroom.

Your content investment

Monthly content budget ($)Writer fees + tools + your timePieces published per monthContent articles writtenMonthly organic sessionsWebsite visits from contentLeads from organic contentForm fills, demo requests, sign-upsAvg deal / customer value ($)Average revenue per customerLead-to-customer rate (%)What % of leads become customers

Cost per lead

$63

budget / leads

Cost per piece

$375

budget / pieces

Session -> lead rate

1.20%

leads / sessions x 100

Content ROI

476%

(revenue - spend) / spend

Your content is a revenue engine at $63 per lead and 476% ROI.

Connect with Nimra Khalid on LinkedIn