How to position your personal brand

Start with clarity. What do you want to be known for? One thing, not five. The more focused your position, the easier it is to remember and repeat.

Know your audience. Who are you talking to? What do they care about? Your position should speak to their needs, not just your expertise.

Differentiate. What do you do that others don't? It could be your approach, your niche, your story, or your tone. Find the angle that makes you distinct.

Be consistent. Your LinkedIn posts, your website, your talks—they should all reinforce the same position. Repetition builds recognition.